: Many marketers think that return on investment (ROI) is just about money. But in reality, ROI is more than just that. So how do we show that ROI has many other forms?

Idea: Through the idea DIY YOUR ROI, Ad Summit 2018 showed that marketers can customize their own ROI —- like Tamiya or Gundam. This is why toy assembly kits were used as the visual expression of this idea. The design was seamlessly cascaded across channels and media platforms, both online and offline. This is what redefining and rethinking ROI is all about. Now, that’s a Return on Inspired Design.